UST Global, a leading technology products and services player has announced a sponsorship deal with Chennai Super Kings (CSK), leading Indian Premier League (IPL) cricket franchise.

The announcement was made during a press conference in Abu Dhabi, ahead of the seventh edition of the Indian Premier League (IPL 2014).

The deal will be for a three year period starting from April 2014.

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The agreement will see the UST Global logo appear on the leading arm of the playing shirt, and on the back of the team’s helmets and caps.

Sajan Pillai, CEO of UST Global, said that he was delighted to announce the partnership with CSK on the eve of the seventh edition of the IPL.

“We believe in sport’s unique ability to engage with a mass audience, particularly sports such as cricket that enjoy a fanatical following.”

Rakesh Singh, President of Marketing at India Cements that owns the CSK franchise, said that the partnership with UST Global would enhance CSK’s brand value and widen the fan base in the Middle East.

Sajan Pillai and CSK and Team India captain MS Dhoni together unveiled the new jersey and team colours at the event.

The season 7 of Indian Premier League (Pepsi IPL 2014) starts on April 16, 2014 with the first match taking place between Mumbai Indians and Kolkata Knight Riders at the Sheikh Zayed Stadium in Abu Dhabi.

Chennai Super Kings will being their IPL 7 campaign against the Kings XI Punjab at the Sheikh Zayed Stadium in Abu Dhabi on April 18.