Broadcasting rights for Pepsi Indian Premier League 2014 are won by Sony Max and Six as always. The campaign ‘Come On, Bulaava Aaya Hai’ is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world. This be on air for four weeks before the start of the 2014 season.
Created by Havas Worldwide, the campaign will also have a catchy IPL theme song which has been composed by Vishal and Shekhar.
Starting with the campaign films on television, the communication will be seen by viewers across mediums like television, print, radio, digital, outdoor, onground, mobile, BTL and out of home. The campaign can also be viewed on www.SonyLIV.com, the online home of Sony Entertainment Network.
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Sony MAX - Sony SIX campaign Pepsi IPL 2014 Advertisement Video :
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