Broadcasting rights for Pepsi IPL 2014 are won by Sony Max and Six as always. They have just launched a campaign called ‘Come On, Bulaava Aaya Hai’, which will be on air for four weeks before the start of the 2014 season.
Other than T.V. you can watch it other mass media like radio, internet, print, outdoor, BTL and OOH. Along with that, it would be available on SonyLIV.com, the online portal for Sony Entertainment Television.
Created by Havas Worldwide, the campaign will also have a catchy IPL theme song which has been composed by Vishal and Shekhar.
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