Vodafone SuperFan 2013 :
The Zoozoos have to be doubtlessly the most adorable characters ever created for a commercial. Conceived during the second season of the Indian Premiere League to promote the value-added services of Vodafone, the Zoozoos have stolen numerous hearts along the way. This is the sixth season of the IPL and the Zoozoos are hard at work selling Vodafone’s latest value-added services. But, these little creatures are now beckoning you to be a Vodafone SuperFan. Which means you get to watch the match from the hospitality stand and an autographed match ball from the winning captain this T20 tournament!
The above TVC featuring the Zoozoos depicts what it really means to be a Vodafone SuperFan, while promoting the internet services by the mobile service provider. To be a Vodafone SuperFan, one needs to upload a picture of their cricket lucky charm on a specially designed microsite. The picture can be WhatsApp-ed to the given Vodafone number or it can be uploaded after registering with your name, email and mobile number. The Gallery section displays the lucky charms that have been uploaded while the Winners section displays all the past winners.
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The Vodafone Zoozoos Facebook page, that recently celebrated the milestone of 10 million fans, is now standing strong at 11 million fans. The Facebook community is being invited to be the Vodafone SuperFan with a bevy of updates on the wall. Sharing the commercial and pictures of the winning SuperFans along with the captain are some of the ways in which the page is attracting fans to participate.
All your life you’ve dreamed, lived, walked and talked cricket, but the closest you got to your cricket idol, was his poster on your bedroom wall! It doesn’t have to stay like that anymore. Vodafone brings an unique and delightful experience for its customers with Vodafone SuperFan contest at IPL 2013. As part of the contest, during each of the 76 matches of the tournament, 76 lucky Vodafone customers will get a money can’t buy experience where they get picked up at home in a luxury car, be flown to the match in style, get to sit in the hospitality box, get goodies and of course a match ball autographed by the winning captain on Live TV.
All Vodafone postpaid and prepaid customers who have an active mobile internet pack on their Vodafone number or non-users who buy an internet pack are eligible to participate in the Vodafone SuperFan contest. To participate, subscribers need to SMS Fan to 111 (toll free) anytime till close of working hours on May 20, 2013. For each match, the Super Fan is selected centrally through a lucky draw, well in advance of the match date.
The Vodafone Super Fan VIP experience begins from the moment the winner receives the call intimating him/her on being selected. The winning 76 Vodafone Superfans are in for the treat of their lives, beginning with chauffeured transportation, deluxe hospitality, special escort to the stadium, premium seating in the hospitality enclosure to get the best match viewing experience. At the close of the match, during the award ceremony comes the much awaited sequence when the Vodafone SuperFan meets the winning captain. He/She receives an autographed ball from the winning captain and holds a placard stating that he/she is the Vodafone SuperFan, a scene viewed by millions of stadium and television viewers. For posterity, the Vodafone SuperFan also gets to keep a photograph capturing the magic moment.
In addition to Vodafone Superfan, there are host of other initiatives that Vodafone has planned to create buzz and excitement around the 54 day long tournament for its customers. Each activity is unique in its presentation and execution with an aim to delight and enthrall the people watching the match at the stadium.
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