I am sure fans of IPL and team owners would be eager to know about IPL Brand Value in this years IPL Season 6.
For the first time in four years the brand value of the IPL has grown this year, to $3.03 billion, up from $2.92 billion last year, a rise of four per cent. But it is still a far cry from $4.13 billion in 2010.
The total brand value of the nine franchisee teams playing in IPL 2013 has also grown marginally to $325.8 million this year from $321.12 million last year.
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These figures come from Brand Finance, a consultancy, which calculates brand value in terms of “royalty relief” – the price someone would pay to licence the brand. There are three pillars that brand finance used for evaluating a franchises’ brand value – cricket excellence, corporate governance and marketing excellence and commercial strategy.
According to these figures, the Chennai Super Kings (CSK) is the most valuable IPL franchise. Their Brand value has grown to $45.42 million up slightly from $45.28 million last year.
The franchise that has grown the most in value has been the defending IPL champions Kolkata Knight Riders (KKR) which saw a 15.2 per cent jump to $44.98 million from $39.03 million last year putting it in second spot compared to fourth a year ago.
On the other hand the brand value of Mumbai Indians and the Royal Challengers Bangalore has fallen this year. The Mukesh Ambani owned franchise, Mumbai Indians has seen its value fall to $44.62 million from $48.21 million last year. Last year it was in the top spot. Meanwhile the Vijay Mallya owned franchise Royal Challengers Bangalore has seen its value fall to $37.81 million from $41.15 million. These are the only two franchises whose brand value has fallen.
Delhi Daredevils which is currently struggling on the field holds promise as their brand value jump to $34.22 million from $32.19 million last year.
The new franchise Sunrisers Hyderabad, owned by Sun TV is valued at $31.49 million.
Kings XI Punjab which has sorted out its legal issues with the BCCI saw a 7.4 per cent jump in value to $30.78 million from $28.68 million.
The Sahara owned Pune Warriors India’s brand value is also struggling. Its brand value is up marginally by two per cent to $29.45 million.
The Rajasthan Royals continue to languish in last position with their value being practically flat at $27.05 million.
In the table below we have summarized the Brand Values of all the 9 IPL Franchisee Teams playing in IPL 2013.
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